Typeroom® is a 250 square meter space with an industrial feel; a room full of letters that features large scale applications of type throughout. With the aim of highlighting the powerful dynamic of type, letterforms, ligatures and various characters have been employed in the construction of typographic elements whose purpose extends beyond their decorative nature.
Typeroom’s design process revolves around the idea that large scale environmental applications of type can fulfil both practical and functional purposes: Typeroom® elevates letterforms and the art of typography into physical objects that people can touch and interact with.
Acting as a reference point for creatives in an urban setting, Typeroom’s 30 square meter exterior reflects the city’s identity in a typographic manner with a graffiti that reads ‘ATH’ -short for Athens- while a large-scale alpha made out of metal sheet pays homage to the Athenian spatial context.
Upon arrival, visitors encounter and come in direct contact with physical applications of type, as they push the wooden letter ‘e’ in the signage that adorns the building’s glass façade in order to enter the space. The materials used on the signage are oak wood and metal, both of which can be found in the space’s interior design, therefore giving a sense of continuity between the exterior and the interior. This feeling of coherence is also amplified by the act of touching a wooden typographic element to ultimately enter a room full of letters.
Similarly, a large-scale ‘ffl’ ligature of PF Regal Pro (Parachute's multi award-winning typeface) with sharp curves that stretches from floor to ceiling has been implemented as a decorative feature on one of the office doors. It has been placed in a way that its ending also functions as a door handle made of solid wood, inviting visitors and clients to touch it, thus engaging and interacting with applied typography in the physical realm. Due to its substantial thickness and weight, this typographic door handle further emphasises the three-dimensional properties of type.
Typeroom® is located in the neighborhood of Psyrri, right at the heart of the Athenian centre. One of the oldest and busiest quarters of the city, Psyrri is brimming with culture and creativity, its surrounding streets filled with artist studios and small indie shops. The choice of location for Typeroom® was a direct result of the need and desire to engage in dialogue with other designers, creatives and cultural figures, while welcoming anyone that wishes to discover and interact with the art of type.