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The isosceles triangle in which the ratio of the longer to the shorter side equals 'Φ' is called a 'golden triangle'. Every isosceles triangle with a 36º acute angle is 'golden'. The products were divided into 4 categories. For each category we created a pattern, which reflects the function of the product line, as follows:
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The pattern 'wave' was created by rotating the 'golden' triangle. It represents a wave, thus symbolising the element of water, the basis of cleansing.
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The pattern 'cube', designed by multiple 'golden' triangles, is a closed shape, one that can enclose, cover, protect. It is a geometrical 'hug', a basic symbolism of protection.
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The pattern 'simplicity' is a simple pattern, based on the 'golden' triangle. It represents the products’ characteristics, which are easy to use and work just like that, to put it simply.
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The pattern 'nature' is essentially a tree. By using the 'golden' triangle repeatedly, we created a 'forest' of triangles, in order to powerfully connect this product line with nature and the way nature heals and cures itself.
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Philab Cosmetics
GRAPHIC DESIGN
George Strouzas
TEXT EDITOR
Sissy Caravia
Lyhnia
PHOTOGRAPHY
Michalis Kloukinas