COPYWRITER Vassiliki Kanellopoulou
ARKITECTURE Iannis Kyrlis
SIGNAGE Masscolor
PHOTOGRAPHY Aphroditi Houlaki
©2024
Located in the historic Athens downtown, Ateno® is a gastronomic destination, which combines a delicatessen offering a selection of the finest Greek food products, with fine cuisine based on these high quality ingredients. The logo symbol was inspired by the columns of the Gate of Athena Archegetis, which lead into the Roman Agora of Athens, the epicenter of commercial and political life of the Roman Era, a central marketplace and meeting point of those times - the ruins of which are still standing in Monastiraki Square today. The logo symbol that was designed adheres to the classical architectural order, with the diameter of the column shaft gradually narrowing towards the top, while the column grooves end up taking the shape of the tines of a fork, in a clear visual representation of a food establishment.