The isosceles triangle in which the ratio of the longerto the shorter side equals 'Φ' is called a 'golden triangle'. Every isoscelestriangle with a 36o acute angle is 'golden'. The products were divided into 4 categories. Foreach category we created a pattern, which reflects the function of the product line, as follows:
The pattern 'wave' was created by rotating the 'golden' triangle. It represents a wave, thus symbolising the element of water, the basis of cleansing.
The pattern 'cube', designed by multiple 'golden' triangles, is a closed shape, one that can enclose, cover, protect. It is a geometrical 'hug', a basic symbolism of protection.
The pattern 'simplicity' is a simple pattern, based on the 'golden' triangle. It represents the products’ characteristics, which are easy to use and work just like that, to put it simply.
The pattern 'nature' is essentially a tree. By using the 'golden' triangle repeatedly, we created a 'forest' of triangles, in order to powerfully connect this product line with nature and the way nature heals and cures itself.