Dope® Roasting Co.
Dope® Roasting is a company specialising in the production, serving and distribution of fresh coffee. Semantically, the logo symbol can be interpreted both as a cup of coffee with the geometric form of a raw coffee bean and with the register mark suggesting a handle and as a coffee roasting grinder where the granules are cooled, as seen from above. In a 90-degree rotation the symbol forms a 'D', the first letter of the company, while the width of the fonts chosen equals that of the symbol. Lastly, the corporate colours are inspired by the shades of the different coffee roasts.