Patterns

The isosceles triangle in which the ratio of the longerto the shorter side equals 'Φ' is called a 'golden triangle'. Every isoscelestriangle with a 36o acute angle is 'golden'. The products were divided into 4 categories. Foreach category we created a pattern, which reflects the function of the product line, as follows:
Cleanse

The pattern 'wave' was created by rotating the 'golden' triangle. It represents a wave, thus symbolising the element of water, the basis of cleansing.
Protect

The pattern 'cube', designed by multiple 'golden' triangles, is a closed shape, one that can enclose, cover, protect. It is a geometrical 'hug', a basic symbolism of protection.
Prevent

The pattern 'simplicity' is a simple pattern, based on the 'golden' triangle. It represents the products’ characteristics, which are easy to use and work just like that, to put it simply.
Correct

The pattern 'nature' is essentially a tree. By using the 'golden' triangle repeatedly, we created a 'forest' of triangles, in order to powerfully connect this product line with nature and the way nature heals and cures itself.
Philab Cosmetics Brochure / EN Cover
Philab Cosmetics Brochure / Golden Embossing
Philab Cosmetics Brochure / GR Cover
Philab Cosmetics Brochure / Golden Embossing

GRAPHIC DESIGN
George Strouzas

TEXT EDITOR
Sissy Caravia

FONT

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